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I'M
Elga 
Casciano.

UX RESEARCHER & DIGITAL DATA ANALYST

01 SOME DATA TO TELL ME

 +5

YEARS OF EXPERIENCE

+30

COMPLETED PROJECTS

17

INDUSTRIES I WORKED IN

main industries

ENERGY

FASHION

HEALTH

INSURTECH

MOBILITY

PHARMA

BETTING

MANUFACTORING

A bit about me

I'M A UX RESEARCHER AND DATA ANALYST WHO STRONGLY BELIEVES THAT GOOD DESIGN IS BASED ON 4 ACTIONS:

OBSERVING, LISTENING, UNDERSTING AND ENGAGING USERS AND THEIR BEHAVIOR

02 mAIN METHOD toolbox

USABILITY TEST

PERSONAS CREATION

IN-DEPTH INTERVIEW

DATA ASSESSMENT

WORKSHOP FACILITATION

SERVICE BLUEPRINT

CONTEXTUAL INTERVIEW

ANALYTICS SET-UP

CUSTOMER JOURNEY MAP

CONCEPT TESTING

SURVEY

MEASUREMENT PLAN

03 MY PORTFOLIO

SOME OF MY WORK. SEE MORE >
Pharma E-Commerce

A data-driven, iterative design project

Betting Community

A discovery, ideation and testing project

Insurtech Dashboard

Redesign with UX and
service design methods

Betting App

From AS IS assessment to TO BE design test

Appliance E-Commerce

A user requirements prioritisation project

Fashion E-Commerce

UX and analytics assessment of AS IS

CONTACT
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