Elga
Casciano

A Bit About Me

I am a ux researcher and digital data analyst who strongly believes in the qualitative-quantitative approach and the importance of balancing user needs with business objectives to generate actionable tactical and strategic insights.

I have extensive experience in various methods of ux research and service design and in the setup and analysis of digital and visual analytics.

I particularly enjoy collaborating with designers and all other project stakeholders, recognizing that the combination of diverse skills and perspectives is vital for project success.

My passion for integrating various areas of knowledge likely stems from my academic journey. After obtaining a degree in modern literature and completing professional training in the publishing industry, i shifted my focus to the study of new media. I subsequently earned a degree in digital communication, with a thesis in service design (a discipline i still actively engage in).

Throughout my career, i have gained experience in different fields, including press office management, library services, radio broadcasting, and social media management for a small business. However, in 2017, i discovered and started working in ux research and instantly fell in love with the field.

When i am not working, you can find me engrossed in a book, attending a live concert, practicing rock climbing at a gym, or conquering the peaks of mountains through hiking (my highest ascent to date being a remarkable 3,645 meters above sea level!).