my research process
I always begin my process by gaining a clear understanding of the business objectives. This allows me to effectively determine the research goals that will be pursued.
Once the research objectives have been established, I take into consideration any technical or resource limitations to determine the appropriate combination of quantitative and qualitative research methods to employ.
Every inquiry posed to users, each task administered, and every piece of data analyzed is carefully selected and refined to directly address the research questions that have emerged from the initial business objectives.
Depending on the specific requirements of the project, I am equipped to handle the full scope of responsibilities, which may involve designing and conducting the research and analysis, managing a team, nurturing relationships with business stakeholders, recruiting management personnel, ensuring the quality of the final deliverable, and more. Alternatively, I am also prepared to assist with specific phases of the project as needed.
MAIN TOOLS
In-depth interview
Contextual interview
Survey
Personas creation
Customer Journey
01
DISCOVERY
If possible, I begin my projects by thoroughly researching and understanding the genuine requirements and expectations of the users.
02
IDEATION
I work closely with designers who actively contribute to the development of concepts and prototypes. This collaboration is built upon the insights obtained during the discovery phase, which are then effectively utilized in workshops with stakeholders.
MAIN TOOLS
Service blueprint
Workshop facilitation
MAIN TOOLS
Concept testing
Usability test
Eye-tracking study
03
TESTING
I test the solutions that are realized during ideation phase through moderated or unmoderated tests and facilitating validation workshops with users.
04
MONITORING
When the product is online, I monitor its performance using digital and visual analytics. I usually monitor product performance monthly or quarterly, based on business objectives and corresponding KPIs.
MAIN TOOLS
Measurement plan
Analytics set-up
Data assessment